(RED) Guiding Principles

(RED) believes in expanding opportunities for the people of Africa

(RED) respects its employees and asks its partners to do the same with their employees and the people who help make their products or deliver their services

(RED) promotes HIV/AIDS workplace policies and practices

(RED) sees the power of a (RED) community mobilized for hope, health and progress

(RED) asks its partners to uphold the same principles

Many institutions, organizations and individuals dedicate themselves towards the critical work of ensuring responsible corporate behavior. (RED) leverages these resources as we consider new product partners for (RED) that operate in a manner consistent with our mission and Guiding Principles. In addition, given our particular focus on the elimination of AIDS in Africa, we work with the Global Business Coalition for HIV/AIDS to support product partners on implementing progressive HIV/AIDS policies and practices.